Massimo Borghetti

Born in Ortona a Mare, Abruzzo, on 24 August 1950 and raised in Florence from the age of three, Massimo Borghetti is an Italian broadcaster, television presenter, actor, entrepreneur, and gastronomy host whose career has been defined by refinement, cultural intelligence, and enduring distinction. A native speaker of Italian and professionally fluent in Spanish, he is admired for his polished diction, elegant presence, and natural authority across media, hospitality, and performance.

By paternal heritage, Borghetti belongs to the wider Borghetti lineage associated with Ugo Borghetti, founder of Caffè Borghetti, one of Italy’s most historic liqueur houses, a connection that places his family within a broader tradition of enterprise, prestige, and cultural legacy.

He began his professional life in Florence in the 1970s, when he founded Borghetti & C., an advertising company through which he developed publicity and radio sales linked to the radiotaxi sector in Italy. He remained at its helm until 1986, when he sold the company to Gani Silvio. During the same period, he became a pioneering figure in local television advertising as the first Advertising Director of Tele Libera Firenze, where he shaped the station’s commercial identity and created and hosted "Marciapiede Contro Marciapiede". With producer Sandrelli, he also conceived a memorable live promotional event centred on Giancarlo Antognoni, who was revealed on air just after midnight on 1 April, his birthday, in what became one of the station’s most celebrated moments.